“The Digital World will be characterized by customer/employee experience and hitherto unexperienced efficiency.  Rajiv brings this home in an easy to read yet thought-provoking manner covering examples from various industries – Agriculture to Airlines and more. A must read for everyone who wants to win in the digital world!”

“Rajiv’s ‘Clearing the Digital BLUR’ demystifies hype from reality in an interesting, simple and engrossing manner. It blends great stories of companies around us with strategy, framework & tools for practitioners. Every business will get impacted with changes in customer preference, technology, business model and ecosystem. It is, therefore, a great read for incumbents and challengers alike.”

“This book is an easy yet comprehensive read to educate the rookie about Digital, as well as help the Digital Native get a holistic picture of the disruption. Interviews with leaders from different industries are fascinating as it shows the boundary-less nature of all things Digital. Rajiv does a great job in not just simplifying the complexities, but also gives an action plan to start with across various dimensions – strategy, talent, structure, culture, and ecosystem.”

“This book helps the reader to understand how the industrial age is morphing into a blur. What can managers and leaders do to cope with the inevitable digital transformations? With structured frameworks and actionable insights, the book stimulates thinking and responses.”

“Clearing the Digital BLUR by Rajiv Jayaraman provides us with the ‘why, what and how’ of digital transformation. Rajiv begins with unpacking why it is necessary to focus on this very crucial lever of business strategy, and the consequence to businesses in not doing so. The BLUR framework is extremely insightful and immediately connects with the reader. Next, he goes on to explain in vivid detail how one can apply the conceptual elements to real life, with plenty of real-world examples. All in all, Clearing the Digital BLUR is a powerful guidebook to winning in the digital world, that no business executive can afford to miss.”

“Organizations everywhere are struggling to cope with the digital transformation that is happening all around us. Managers are in search of a unifying framework that will help take the right decisions in this context. Rajiv Jayaraman’s new book is a significant contribution towards filling this gap.”

“If Software is eating the world, Clearing the Digital BLUR offers a manual for the thousands of companies that can either eat or be eaten. In this must-read book Rajiv Jayaraman lays out the burning platform for companies in all industries facing disruption and from digital upstarts, and a clear step by step guide to avoid the fate of companies such as Blockbuster, Borders and Blackberry. Senior managers will find here the solutions they have been seeking and will ignore Jayaraman’s advice at their peril.”